This article was last modified on December 27, 2003.

Burger King Brands, Inc.

December 27, 2003

C. A. Planas
Burger King Brands, Inc.
5505 Blue Lagoon Drive
Miami, FL 33126

Mr. Planas:

I received your correspondence dated December 18, 2003. I must say I was dismayed at the distant nature of the response, but not overly surprised by the content.

I had previously expressed concern over how to make the price appear more appealing to the customer and, in theory, help promote the product line to the consumer on a budget. Your response did not address these issues or any of the other incidental issues raised in said letter.

You tell me my “comments and observations are very important”, but I feel as if I’d been dismissed quicker than a kindergartener with chicken pox at the local nursery. If I were truly “important” I would expect to hear some critical thoughts on the issues posed. I do respect the urgency with which I received my response, but punctuality and promptness do not make up for the blatant disregard of my problem.

You further state that “we want to encourage you to contact us with any comments”… and I think this is precisely what I have done already! I am not eager to express my thoughts on any other issues that may arise if my initial concerns and needs are not met. How can I, or any other consumer, expect a truly concerned response when such practices exist as sending out “cold” form letters? Am I to beleive a “Consumer Relations Supervisor” does not have time for consumer relations?

Lastly, you have informed me that my comments have been forwarded to “the appropriate management team.” I do hope to receive a response from that that is more directly connected with the thoughts I expressed. You have nowhere even hinted at what my concerns were, or told me whch team was the “appropriate” one, which leads me to believe you have ignored my letter altogether and the “appropriate” team was the office shredder. I pray I have been mistaken.

I eagerly await the thoughts of this team, as well as from you, Mr. Planas.



Gavin C. Schmitt
209 E. 17th Street
Kaukauna, WI 54130

P.S. Your closing, hoping that my “next visit” will be an “enjoyable dining experience” is a high hope, considering how I, as of now, no longer feel like a welcome member of the Burger King family. At best, I feel like the red-headed stepchild that my grandmother denies the existence of and has kept locked up in the closet since the late 1980s.

Also try another article under Letters to ...
or another one of the writings of Gavin.

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