This article was last modified on June 20, 2008.


On Supporting Local Business

The following letter appeared in The Post-Crescent roughly on June 26:

I was recently brought to the 1910 Sausage Company on College Avenue by a friend who talked highly of the establishment. Everything he said and more is true. The atmosphere is warm and inviting, the interior is beautifully designed, the owner is congenial — clearly concerned with customer happiness rather than simply making a profit. And, of course, the food is excellent. For those who like to read but are too rough and voracious for library books, the store even offers an extensive book trading system.

My point is not so much to sing the praises of one restaurant, as much as it may deserve the praise. I wish to stress that College Avenue is still home to a variety of home-grown stores and those consumers who would rather avoid the fast-paced style and cookie-cutter layout of the mall have a sanctuary in their own backyard. Why shop Barnes and Noble when you can get the same thing from Conkey’s, Wisconsin’s oldest bookstore? Not to mention Conkey’s offers a free membership with discounts that Barnes cannot match.

Be sure to try the exotic brews at Dr. Jekyll’s, especially if you’re looking for a smoke-free atmosphere — although there’s an outdoor area, heated in the winter, if you prefer your tobacco. People tend to forget that Appleton is a college town, not unlike Madison or Oshkosh (but without the riots). College towns are ideal places for independent businesses. Each day I see the downtown blooming more and more into a real community. Support your friends and neighbors, keep the local economy stimulated, and spend an afternoon walking down College Avenue.

Also try another article under Letters to ...
or another one of the writings of Gavin.

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